Conference and events market on rise, says Warwick Conferences

The UK conferencing and events market is growing as a whole, despite the conference and meetings segment suffering decline for a third consecutive year, according to an in-depth analysis of 11 industry reports by Warwick Conferences.

The analysis, by Warwick Conferences found that the number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach.

While indications are that the decline is set to recover and achieve a growth of 3.6 per cent by 2022, the increased importance on ROI means the average number of events being organised is down. However, despite the industry seeing these lower numbers, Warwick Conferences has announced that it has seen a strong start to its financial year.

Paul Bartlett at Warwick Conferences said: “As event organisers attempt to stretch their budgets and deliver the greatest ROI, it’s no real surprise that we are subject to more scrutiny than ever before. However, at Warwick Conferences, we have seen increased numbers of our 24-hour rates, as well as our bigger event spaces continuing to perform well.”

Other findings from Warwick Conferences’ analysis include how venues must take on the role as a strategic consultant to deliver truly memorable meeting experiences, with catering to play an ever-important role.

According to the analysis, the quality of the Wi-Fi will play an important factor for successful meetings, while mobile app use is expected to grow, too, showing how technology is going to play an increasing role in the event experience.

Another expected trend is the wellness of delegates, as Bartlett concluded: “We have already announced positive changes to our wellness offering, thanks to the upcoming opening of the University of Warwick’s Sport and Wellness Hub, while our creative spaces ensure that truly memorable events can be easily and affordably organised.

“Our analysis ensures that we are best placed to support event planners maximise their ROI in 2019 and beyond.”

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