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Cievents spearheads self-booking technology to streamline bookings

Cievents has enhanced its group travel management offering with the launch of new technology solutions to streamline booking flights for groups of all sizes and give organisers cloud-based real-time visibility of data and spend.

The move comes following growth in cievents’ group travel business over the last 12 months, since the agency established a specialist group travel team in the UK. Cievents’ UK turnover from group travel business in 2018 totalled £2.1 million – up from only £300k the previous year – and is expected to rise to £3.8m in 2019.

George Turner, business leader group travel cievents UK says: “Use of technology and online tools for booking business travel has evolved exponentially over the last ten years. Corporate group travel has also clearly evolved significantly in terms of multi-faceted reasons for travelling, type and size of group and destinations both near and far. Yet most TMCs and event management agencies have been slow to tap into the same technology when it comes to arranging group travel. Most of them are still managing group travel bookings via labour-intensive Excel spreadsheets and emails to individual delegates. And TMCs are still in the mindset that online booking tools are for individual business travel bookings.

“We are leading the way when it comes to integrating online booking tools with delegate registration platforms for group travel purposes,” continues Turner. “Our online option is a slick easy solution as delegates feel that they have more choice and control over their booking, while event organisers can log in and get an immediate overview of which delegates have booked which flights at any time.”

Lucy Francis, UK general manager at cievents, added: “Event management still accounts for the largest part of our business at around 60 per cent, but we have seen significant growth in our group travel business over the last 12 months, thanks to the bespoke approach the group travel team takes with each client.

“Our groups offering is also not typical of a traditional event management company. Because we are part of Flight Centre Travel Group, our clients also benefit from our ability to negotiate competitive airfares thanks to the global resources of our parent company. And because our sister division is FCM Travel Solutions, one the world’s leading travel management companies, we can consolidate and leverage a client’s business travel and group travel spend to maximum effect.”