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CHS Group brings Conference & Hospitality Show to Birmingham

The CHS Group has announced it will be launching a Birmingham show in October 2020.

The decision to launch a West Midlands-based edition of the Conference & Hospitality Show (CHS) came after another successful CHS Leeds exhibition and the group’s 10th anniversary earlier this year.

CHS Birmingham will take place on Tuesday 27 October 2020 at the ICC Birmingham, a venue that is a key strategic partner in the launch, alongside the city of Birmingham and the wider West Midlands region.

“We’re delighted to bring CHS to Birmingham, it’s a stunning city with an amazing story to tell meeting, hospitality and event professionals,” said Emma Cartmell, chief executive officer, CHS Group.

“It’s also right in the centre of one of the richest regions for event professionals and businesses in the UK. From West to East Midlands, across the country into the ‘event agency belt’, we’re right on the doorstep of some of the most dynamic event professionals in the world.”

CHS Birmingham is also creating partnerships throughout the region with the aim of recreating the atmosphere that has been built over the last 10 years in Leeds.

“Our secret sauce in Leeds was always to create a world-class event that belongs to the city, and we’re going to do exactly the same in Birmingham. This is a city that deserves its own industry event, and we’re going to deliver something really special for it,” added Cartmell.

The launch also contributes to the group’s new growth strategy which aims to be ‘of service’ to its exhibitor and visitor communities. The creation of CHS Birmingham is the first in a number of new initiatives to be launched by the group over the next 24 months.

The strategy also includes the development of a new CHS Group brand identity that will sit above the show’s portfolio of events, a new CSR (corporate social responsibility) commitment for both the business and for the industry, and plans to further expand the group’s portfolio.

According to Cartmell, this vision is set to be achieved over the next two years.