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Case study: Virtual theme park helps take DRPGBIGTalk global

Creative communications group DRPG attracted more than 1,000 delegates to its theme park-orientated virtual DRPGBIGTalk event.

The three-day event was streamed from DRPG’s studio locations in Worcestershire and Windsor, as well as remote broadcasts using augmented reality from Germany and the USA.

The event, which was hosted in a virtual theme park, took delegates on interactive rides and aimed to provide the insights needed to help ensure the successful future of delegates’ communications strategies.

The session topics on offer included wellbeing, diversity and inclusion, technology, CSR, research and insights and gamification.

Participants also heard from corporate clients including Nationwide, Direct Line and PDSA who provided interactive case studies from communication projects they had been working on.

“We have found over the years that DRPGBIGtalk has tremendous value for our clients and we wanted to provide them with this same value despite the circumstances,” DRPG CEO Dale Parmenter said.

“The type of development and innovation needed to create an experience like this always means excitement mixed with trepidation, challenging moments and big learnings, but the end result has been a truly collaborative effort between our events, digital and comms teams. DRPGBIGtalk was truly successful virtual experience which we hope will set the tone for future virtual events.”

Interactive speaker sessions across the event saw June Sarpong OBE, David Meade, professor of happiness Bruce Hood, Lord Digby Jones, and Justin King and Ortis Deley from the Gadget Show, provide industry insight on multiple areas of communication strategies.

The event culminated in an evening show on Thursday 1 October, in collaboration with talent sourcing agency Performing Artistes. Hosted by Pete Firman accompanied by comedian Lucy Porter and chef Tom Court, Step Right Up! was a fully interactive TV-show style experience with a cook along, challenges that guests could take part in at home with games and prizes to be won.

“By focussing on valuable content delivered in a unique and engaging way, we set out to prove that virtual events are a viable and in many cases a preferable alternative to physical ones,” DRPG global development director Dagmar Mackett said.

“Virtual experiences are the future and there is no question that they are here to stay, so let’s get them right. Without the limitations of a live environment, the geographical restrictions of a live audience or the physical limitations put in place post-Covid, it is fantastic to see how the imagination is given free rein and the how the event world pushes technology further in times like this.

“We had delegates log in from Hungary, Australia and Germany and panellists joining us from the Netherlands and Russia as well as many other locations; a truly global experience.”