Brexit effect takes hold as survey reflects uncertainty in market

The Brexit effect has left its mark on this year’s British Meetings and Events Industry Survey (BMEIS), with the results reflecting the uncertainty and fluctuations being experienced by many markets.

This is the 10th year the survey has been undertaken to provide information on the buying trends and characteristics of events for 349 conference organisers from the corporate and not-for-profit sectors. The most comprehensive market research project in the UK events industry, the survey is commissioned and published by CAT Media – and compiled by The Right Solution.

When asked whether Brexit is likely to affect the volume or nature of their events, far fewer respondents said their events will be unaffected than last year. They have instead opted to say they don’t know. This uncertainty seems to have influenced many other results of the M&IT survey.

The results show that the volume of events has reduced to an average 23 from 32 events per association organiser and from 34 to 31 events per corporate organiser.

However, delegate numbers are up for both sectors – and the increases are significant. Associations’ main events show an average of 403 attendees (up from 292 last year) and their regular events an average of 121 (up from 86). Corporates show an average of 368 attendees at their main event (up from 238 last year) and 130 at regular events (up from 79).

When it comes to budgets and budgeted delegate rates, both demonstrate an increased average. The delegate rate in the associations sector is up to £51.78 from £43.62, while the rate in the corporate sector up to £58.71 from £52.39.

To find out more about budgets and what delegates are really looking for when booking their next event, the BMEIS full 40-page report is available to purchase.

BMEIS is sponsored by The Meetings Show, The ICC Birmingham and the Stuttgart Convention Bureau.

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