Author Fredrik Haren booked for PCMA European Influencers Summit

One of Sweden’s top speakers Fredrik Haren will share his thoughts on innovation and embracing disruption at the 2019 PCMA European Influencers Summit in Barcelona.

Over the course of a 20-year career, Fredrik Haren has written ten books including Developing World and The Idea Book. He has clocked up more than 2,000 speeches in 67 countries, talking about business creativity, change and global business.

The Swedish speaker is joined on stage by BBC mentalist David Meade. The lecturer and researcher in international business and strategy with the University of Ulster works almost exclusively at the executive level, motivating and inspiring some of the world’s largest organisations. These include Apple, PwC, BT, Harvard University, the UK cabinet office, Bombardier and the Bank of America.

Meade works with clients to help them improve business operations and performance. Also on the podium are business thought leader Rik Vera and moderator Katrina Sichel, a communications specialist, who has worked with the BBC, Sky News, Associated Press and Reuters.

“We are honoured to have such high-calibre speakers and visionaries at our 2019 European Influencers Summit to demonstrate how business events organisations can continue to grow and drive global economic and social progress,” said Luca Favetta, PCMA regional business director for EMEA. “Our unique programme is specifically designed for senior business events executives and strategists to influence and change our industry.”

The summit, which takes place between 22-24 September at the Centre Convencions Internacional Barcelona, brings together more than a dozen industry leaders delivering presentations, master classes, off-site learning tours and collaborative workshops.

Invitation-only masterclasses will bring together association executives with strategic advisors. Off-site learning tours will take place in different venues throughout Barcelona. An “Ideathon” will have all attendees participate in a workshop to co-create solutions related to product and service innovation.

To register interest and for more information about the event, visit 2019 PCMA European Influencers Summit.