Absolute Corporate Events to conduct survey of incentive market

Absolute Corporate Events is inviting the industry to take part in The Absolute Truth, its survey into the incentives market.

More than 5,000 UK-based events and incentive managers from the corporate and agency sectors have been invited to take part in the survey, which aims to identify the latest trends in incentive event delivery and the choices made to planners. The survey aims to reveal the destinations that deliver the most successful events, the little-known gems, those that are past their prime, and those that should be avoided.

MD of Absolute Corporate Events, Chris Parnham said: “Incentive events have had a bumpy ride over the last decade, having fallen away completely during the global financial crisis, and then coming back slowly but with new concerns about destination safety, uniqueness and perception.

“The Absolute Truth aims to provide the most honest and credible insights into the future of incentives that we hope will inform, inspire and perhaps shock the industry. I’m especially looking forward to hosting the winning survey contributors at our Incentive Showcase event in Slovenia later this year.”

The Absolute Truth will ask a wide range of questions, including: where are planners now looking to for their next events, and where are they ignoring?; how are incentive events set to change in the future and how will they be measured? and; will the industry continue to grow or are we on the brink of another incentive crash?

The results of the Absolute Truth will be revealed to press and a selection of industry experts at a London launch event on Wednesday 7 August at the Courthouse Hotel in Shoreditch.

Absolute Corporate Events is also staging its own Incentive Showcase event in November, where a few lucky survey contributors drawn at random will be invited to join the ACE team on a trip to Slovenia.

Every completed survey will be entered to win a fully-hosted weekend for winners and their partners in Ljubljana. Take part in the survey here and enter the ACE Showcase Competition.

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