Hiatus of live events until 2022, event planners predict

Meetings /  / 

The latest micebook leader’s forum discussion revealed many event professionals believe live events won’t fully return until 2022.

The virtual session was chaired by OrangeDoor managing director Dina Green and attended by event agency representatives including Cheerful Twentyfirst, Smyle, Sleek Events, Absolute Corporate Events, CWT M&E and Chew Events.

The biggest concern among event planners is the lack of confidence among clients and the stigma associated with organised large events.

During the forum, one attendee revealed he thought 2021 would follow in similar suit to 2020 in terms of organising live events. Others believe live events would make a return in 2021 but not until May or June at the earliest.

However, other attendees revealed they are working on live events for the end of this year and early 2021. one agency said it had an event for 40 confirm for mid-October, while another had confirmed an incentive trip for 31 in January. Some have seen a small increase in enquiries for 2021, but these are all on a smaller scale, and only in the UK.

Increased interest in virtual events was also discussed at the forum, with many attendees stating that they had seen a shift in attitude among clients that were holding off confirming virtual events, while others have seen an increase of virtual and hybrid events confirm for this autumn.

“We’ve seen more acceptance among clients of the fact that we can’t do things the way we used to, but let’s be excited by what we can do,” said one agency MD.

There has also been an increase in enquiries and bookings for pure virtual events to have a small hybrid element – for example getting business leaders together in a studio setting and broadcasting to the rest of the business.

Micebook is hosting a ‘micebook Talks’ event with The Meetings Show on Wednesday 16 September at 15:00 BST. You can join the session via the forum: micebook. VOICE

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

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