M&IT Webinar: M&IT presents Sustainability Now! curated by isla


This session will be available to watch on-demand shortly.

Following the success of M&IT’s recent Sustainability Now! round table, we’ll be driving the conversation forward in our next webinar. We’ve worked with isla to curate the content for this session, brought to you by Madrid Convention Bureau.


Sponsored by


M&IT editor Paul Harvey and isla co-founder Anna Abdelnoor will be discussing the key outputs of Sustainability Now! with some of the sector’s sustainability experts.

Your hosts:

Paul Harvey – Editor, M&IT:

Paul Harvey is a journalist with more than 10 years of experience. He began his career in the local press, working for a number of newspapers across the north. He has written for M&IT since 2013, during which time he has travelled the world covering all aspects of the events industry for the title.


 Anna Abdelnoor – Co-founder, isla:

Anna is the driving force behind isla – the independent industry body supporting the events sector transition to a more sustainable future. As the driving force behind isla, Anna articulates and leads the sustainability vision for the industry.

Having worked with a plethora of agencies on large-scale events for global clients, Anna knows just how capable the industry is in delivering huge projects under pressure and believes the same collaborative attitude is integral to addressing the climate crisis within the events sector.


Your panel of experts:

Abena Poku-Awuah – Founder, Legacy Marketplace

Abena is a Sustainable Events Producer and the Founder and Managing Director of Legacy, a sustainable events agency and consultancy.

Legacy helps companies organise virtual and in-person events, whilst considering the environmental impact of the event, its carbon footprint, and its potential for positive social change. Abena supports and advises event professionals to run more sustainable events through providing project management, training, workshops, audits and bespoke advice.

Abena is a Chartered Scientist with more than 15 years experience of working in sustainability. Her clients include the University of Oxford, Spotify, Formula E, BNY Mellon and the UK department for Business, Enterprise and Industrial Strategy. She has provided event management advice to international event companies such as Red Bull and Incisive Media, whose portfolio of brands include Business Green, Channel Partner Insight, InvestmentEurope and Enterprise Technology Events. She was part of the team that produced the Legacy Masterplan Framework (LMF) for the London 2012 Olympic Games and she was featured in the top 50 BAME entrepreneurs of 2020.

When not obsessing about sustainable events, she can be found cycling in the countryside or sending cheese jokes to her long-suffering friends and family.

Abena is a natural dreamer and is constantly inspired by the creative potential of events to change the world. With her team, she is on a mission to revolutionise the way events are planned and run, demonstrating that sustainable events can be beautiful, engaging and inspiring.


Juliane Caillouette Noble – MD, Sustainable Restaurant Association

Juliane came to the Sustainable Restaurant Association as Development Director in 2016 after five years of running Jamie Oliver’s programmes for improving school food and food education across the UK. The SRA is a not for profit membership organisation committed to accelerating change toward an environmentally restorative and socially progressive hospitality sector in the UK. As Development Director, Juliane’s role included designing and developing strategic partnerships and campaigns, ensuring that the impact and influence of the SRA grew along with the size of the membership body. Juliane became the Managing Director of the SRA in January, and looks forward to working with the industry to build back better and greener post Covid.


Chantal Kerr-Sheppard & Carina Jandt – Founders, EventCycle

We’re Event Cycle and we’re here to help event planners reduce waste and create a positive impact in the process.

We have seen first-hand the amount of items leftover post-event. Some things end up in skips onsite and others are transported to storage units where they are forgotten about until they end up in skips offsite. Neither option has a sustainable outcome and we want to change that.

Through our volunteering, both of us have seen the demand for all sorts of products from a whole range of UK charities and this is where we make the crucial connection. Ultimately, our mission is to reduce waste post-event by repurposing and redistributing materials to charities and the event industry to encourage a change to a circular economy.


Toby Lewis – MD, Live Group

Toby Lewis, CEO of Live Group, has over 25 years’ experience in the communications and events industry. Unashamedly geeky, Toby encourages Live Group to embrace the latest tech and digital services which enable clients to meaningfully engage with new and more diverse audience types informed by their data-driven insights. Pre-COVID, Toby had already identified, built and successfully deployed a range of award winning remote audience engagement technology and the pandemic has accelerated its usage dramatically. It is this technology and the way Live Group deploy it which has helped transform how events are run.

Under Toby’s leadership, Live Group has won a clutch of coveted industry awards and his advice on complex events is sought after in the UK and abroad by organisations ranging across charities, medical associations and Government departments.

Toby works closely with clients to help them incorporate digital tech into their long-term communications strategies, helping them achieve greater depth, breadth and clarity of engagement, and profound levels of responsiveness. Toby is now turning his innovative vision towards the development of a blended approach to events and audience communication, focusing on improving their sustainability and the level of accessibility.


Elena Salazar – Policy and Knowledge Manager, Eating Better

Elena Salazar is Policy Manager at Eating Better – a UK-based broad civil society alliance of over 60 organisations that is accelerating action for less and better meat and dairy for health, environment, animal welfare and social justice. Eating Better inspires and equips people, business and government, so that we can all eat better. Elena leads our work on sourcing better, she is passionate about the need to create healthy, fair, sustainable food systems and the importance of working together to enable this transition.


 Jo Austin – Sales Director, Lime Venue Portfolio




This session will be available to watch on-demand shortly.


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