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How to be a super connector: Jez Paxman from Live Union explains

Jez Paxman, creative director at Live Union is on a mission to provide new ways for events to provoke, stimulate and entertain.

In an ever more fragmented landscape, face-to-face events are valued as a rare opportunity to build real-world connections – to be a super connector – in Live Union parlance. Event audiences and delegates are looking for smarter ways to help them connect. For brands, the Holy Grail is designing events that see audiences connecting in a more effective way around content.

Live Union is working on new formats, technologies, facilitation and content delivery to enhance connections between delegates.

The festival-inspired format places emphasis on experiential zones over presented content. It works on the level of audiences have a more personalise experience and is a far more conversational format.

Presented content is often scheduled on more informal pop-up stages which audiences can drop in and out of. Main stage keynotes were live streamed into the campus allowing people to engage with content in a more social setting.


A recent project with VISA was a stage-led thought leadership event into a format designed to create connections. An area called The Marketplace was created, bringing to life the future of payments across four zones.  There were live demonstrations and pop-up stages – which was also were the catering and drinks were located.

The campus-style event for the VISA Payments Forum Europe event in May at the Dublin Convention Centre.

The VISA campus at the Dublin CC housed a European high street which used urban ideas to bring to life the future of payments. There were pop-up stages, a marketplace with many partners from across the payment world. The event also featured smaller break-out areas in urban designs such as a skate park.

Dublin was chosen as the city is a thriving centre for Fintech research and innovation, which was a relevant backdrop in which to showcase the VISA event.