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The future of experiences 

For events and experiential, 2020 was the year that live experiences were put on hold and brands had to engage with virtual experiences. At Yellow Fish we reacted swiftly and looked at how we embrace technology to create innovative, engaging experiences for our clients. Moving forward, we must have the ability to flex between channels – brands have realised that the power of virtual is that we can reach a broader audience so we need to be versatile in what we can deliver. The focus has to be on the delivery of an incredible experience for a brand, dependent on the market, the audience and the right things to do at that moment in time in this ever-changing climate. –Yellow Fish MD, Laura Pace 

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