Innovation Archives - M&IT

The true value of brand experience is a three-sided story

Luci Beaufort-Dysart, director of boutique live events and experiential agency, Hyphen, shares the three sides to the brand experience story. When it comes to quantifying...

Is hybrid here to stay - or just a Covid-19 sticking plaster?

Hybrid theory: sticking plaster or long-term solution?

Dagmar Mackett, drpg

“Hybrid will be the way forward for a long time”, says DRPG’s Dagmar Mackett

Data

Talking point: do you know how to use data for successful online events?

Virtual

Tech Spec: Pivoting from a live event to the virtual universe

IMEX Nature Report

Time to redesign event model, says IMEX nature report

HOSPA

How HOSPA is using extended reality to reach a wider audience

Theme park

Case study: Virtual theme park helps take DRPGBIGTalk global

HUGS UK

HBAA partners with HUGS UK to support struggling event professionals

Lex Butler

Event stalwarts launch virtual and hybrid events directory

Austria Center

Game changer? Austria Center Vienna’s 15-minute Covid-19 test trial

Vienna

15-minute Covid test trialled at Austria Center Vienna

Golf Venues

Could the UK’s golf venues be out of the rough?

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