It’s the biggest challenge we’ve ever faced – let’s work together

The coronavirus outbreak is the biggest challenge ever faced by the events industry.

For the next few months, everything has changed. Forget business as usual, get ready for business as extremely unusual.

It’s clear that our industry is going to be hit very hard by this. Mass events are set to be banned from the weekend. Working from home, social distancing and self-isolation are the new normal – and the total opposite of everything our industry is based around.

Everyone expects the next two months to be the peak of the virus in the UK – and even once this has passed, the financial impact on event businesses, employees and freelancers will continue to be felt for years.

A petition calling on the government to provide financial assistance to the events industry garnered more than 100,000 signatures in just a few days, meaning it is set to be considered for debate in Parliament.

Denmark has led the way in terms of financial assistance, announcing a 12 million euro package for event organisers hit by the outbreak. Clear, decisive action from a government that understands the value of our industry – and the difficult challenge it is currently facing.

Now, as an industry, UK event professionals have to shout, scream and stamp their feet to make sure our government understands our importance to the economy – and our value to the country.

That time is now. Decisions are being made now that will affect us all hugely in the future. Parliament will pass emergency legislation within days that could include compensation for event organisers – but only if they know that we need and want it.

So we have to let them know. Now. And the more of us that do it, the more likely it is that we will be heard. That’s why we have to work together as an industry to take on this challenge – and come out the other side.

Here at M&IT we stand with the industry, ready to amplify its voice at every turn and celebrate all the incredible people and businesses within it. We are here to help the industry survive this crisis and help it thrive in the future – whatever that looks like.

If you want to help us, get in touch with your thoughts, ideas and suggestions on We want to hear from you.