Forget Blue Monday, all eventprofs want is to Get Covid Done

Monday 18 January is Blue Monday. The third Monday of January is recognised as a day when we’ll all be feeling down, whether that’s due to the bad weather, long nights, lack of finances, or the post Christmas blues.

This year is set to be the bluest of Blue Mondays in the UK, thanks to soaring Covid cases, new lockdowns and little sense of when event professionals might be able to get back to the business of bringing people together in person.

The latest lockdown came as a hammer blow for everyone, but for those involved with meetings and events it feels like we’ve gone two steps forward and 10 back.

I’m sure we all saw it coming, whether it was from Boris Johnson’s announcement on December 30th or from before Christmas as well. Lockdown has brought a complete standstill to non-essential travel and prevents anyone from going to live events. Everything is so stop-start stop-start it’s impossible to get any momentum going.

The new strain of the virus is clearly much more transmissible and there’s yet to be any real information on the vaccines and what effects they will have on the new strain. Experts think it should work, but that’s not enough to dispel anxieties.

Bluntly, we’re all completely sick of it.

It’s strange to think that businesses have been going through this since March last year. There’s more realism and unfortunately, less optimism around at the moment. We now know that we’re not necessarily going to bounce back to what was a normal life beforehand. However, we need to remember that we are going to bounce back to some sort of normality, whether that’s in business or our personal lives.

At the moment, it feels like event professionals just want to get it done. Boris Johnson won the 2019 general election on the back of one three-word slogan: Get Brexit Done. All we want in 2021 is to Get Covid Done.

And even though we’ve got so many hurdles and loops to get through, I do feel with the new vaccine rollout, there does seem to be that glimmer of hope, that sense of normality. It’s there for the taking, you can almost touch it.

We’re not there yet, and we’ve just got to knuckle down and continue with what we’re doing to help us to get through the next few weeks.

Every pandemic in history has one thing in common; they all ended. Whether it’s the saddest day of the year or not, we don’t really care, we just have to hang in there. As Churchill said, “If you’re going through hell – keep going.” That’s all we can do.