Immersive outdoor corporate events in high demand, says Center Parcs

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Center Parcs has revealed its conference and event bookings are up 10 per cent on 2019 figures, with nine out of 10 bookings incorporating outdoor activities.

Since announcing the reawakening of its conference and events space in June 2022, Center Parcs has seen a 10 per cent increase in enquiries compared to the same period in 2019.

Not only are booking enquiries up, but this stems solely from just two sites, Woburn Forest and Sherwood Forest, as Center Parcs consolidated its offering from four conference and events destinations to these two hero sites in 2022, as part of its strategic relaunch.

Since welcoming bookings this summer, 90 per cent of confirmed events will use its leisure activities, as event bookers and businesses strive to deliver conferences, meetings and away days which offer attendees and colleagues the chance to reconnect and recharge, with fun and engaging activities to suit all abilities and interests.

Specialising in immersive outdoor-focused away days and overnight stays for groups of 60 to 200 people, Center Parcs has also seen confirmed bookings for residential stays increase more than 20 per cent compared to 2019 (49 per cent), as 70 per cent of all bookings include stays in its accommodation offering.

A Center Parcs spokesperson said: “Big household-named brands are also making enquiries for company events at both Sherwood Forest and Woburn Forest, from London-based estate agents, global sportswear brands and internet search engines, to leading charities and British coffeehouse chains, all of which are seeking to escape the everyday and embrace nature.”

Taking bookings for autumn 2022 onwards, the reopening of both locations comes after a period of closure due to the pandemic, and a £2.5m investment in upgrading and enhancing the facilities at Woburn Forest.

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