The Power of Events celebrates successful first month

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The Power of Events

Just four weeks after launching, The Power of Events is already rejoicing in the impact the organisation is having - and it has responded with the hire of a new engagement manager.

Co-founded by Smyle founder Rick Stainton to showcase, value and respect the power of the UK events industry, the organisation has already confirmed six university research partners around the UK and launched the splash page to showcase the brand, vision, and mission. 

The Power of Events has also secured a growing amount of financial support from across the seven sectors of the UK live events industry.

Hundreds of organisations have signed up as supporters or community partners within the trade associations and support organisations, which will be showcased on the future comms hub launching in the autumn.

Agencies that have already signed up include AEG Europe, London Marathon Events, ExCel London, TRO, IMEX, Broadwick Live and Bournemouth 7s Festival. Industry associations and communities, including Diversity Alliance, Eventwell, NTIA, BVEP, LIVE, EIF, NOEA, BEAM, FastForward15 and Event Academy have also shown their support.

To cope with the rapid and positive response, The Power of Events has expanded the team with the hire of Sophie Beasor as engagement manager, adding to her portfolio of work in the events industry. 

Commenting on Beasor’s appointment, Stainton said, “This is a really great opportunity from our point of view to practice what we preach - offering new, young talent the chance to really engage with the industry. It's a win-win - we're really humbled by the level of response and support we've had but now post launch we need to leverage this heightened profile and reach to make sure everyone across the seven sectors and four nations engage!"

The Power of Event co-founder, Simon Hughes, added: "We're running into the summer holidays now, so some of the background work such as finalising agreements with universities that will deliver coverage across the four nations will continue, but at a slightly slower rate. 

“That means we can concentrate on getting our action groups geared up to help us deliver the all-important content for the hub. Having a boost to the team’s resources is hugely helpful, so it's great to have Sophie on board."

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

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