In-person events are increasingly the focus for event planners in 2022, research from etc.venues has revealed.
Nine out of 10 event professionals are ‘increasingly inclined to meet in person', while almost a quarter (23 per cent) of respondents plan to host live-only events in 2022, according to the fourth biannual survey from the event venue provider.
The value gained from in-person meetings was also highlighted in the survey responses with 82 per cent agreeing that they value them more now than they did before the pandemic. Nearly 46 per cent of event planners said they value the greater engagement and participation that face-to-face business meetings generate, compared to virtual and hybrid formats, while 42 per cent welcome them as a good way to build relationships.
The survey revealed mixed feelings towards hybrid and virtual event formats. While 54 per cent think there is value in running them and 49 per cent said they expect to run them in the future, 24 per cent agreed that are only valuable as a contingency plan for live events which can’t take place. Just three per cent said that they don't see a future value in them.
Adam Simpson, director of marketing for etc.venues said: “While virtual and hybrid are here to stay for the foreseeable future, the driving urge among event planners to return to live only events continues to grow as their appreciation of their value increases now that they have started to go back to them. We think 2022 will be the year of meeting up.”
The research is carried out by etc.venues every six months and is now into its fourth edition. It continues to highlight significant trends in the business meetings and events industry.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.