M&IT Talks to agiito: "There's a lot more onus on choice"

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M&IT editor Paul Harvey talks to agiito's Caroline Medcalf and Sharon Bannister about the 2022 events landscape.

We talked about the effects of Omicron on events, the return of incentives, delegate confidence, and agiito's plans following its rebrand from Capita Travel and Events and NYS last year.

On the return to larger meetings: "Last year up to 80 per cent of our business was meetings for 30 or below, now we're seeing those larger meetings being planned for later on in the year."

On incentives: "We've seen a return of confidence in the New Year and we've had some quite sizeable incentives confirm already and commit to travelling overseas again."

"I think we will see certain meetings be virtual but when it comes to those larger incentives, I don't think anything can replace that."

On delegate confidence: "I think the risk now sits at a more corporate level. It comes down to personal confidence. There's a lot more onus on the traveller having a choice. It's about being close to your customers and understanding what your customers want."

On the new events landscape: "There are three main stakeholders where there wasn't before: HR teams, risk teams, and bookers and travellers."



Paul Harvey
Written By
Paul Harvey
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.

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