Event Marketing Association unveils new general manager

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Priya Narain, co-founder of Event First Steps, has joined the Event Marketing Association (EMA) as the general manager.

Narain said on her appointment: “I’m extremely excited to be joining EMA, it gives me a great opportunity to be at the heart of such an important industry group and I look forward to supporting and driving the strategy forward. EMA is here to both support and represent the in‐house eventprofs, I’m excited with the opportunities the lie ahead.”

Priya Narain

Narain has more than six years of experience in the event industry and co‐founded the industry initiative Event First Steps which encourages event industry newcomers to forge their own career path. The initiative was started in 2014 to bridge the knowledge gap between what is taught and what it is like to work in the events industry.

Before entering the events world, Narain developed a career in sales at venues and at a catering company. The skills she gained in these positions, combined with her event industry experience, will help her to drive the association's goals which are to deliver content-led educational events, fuel ongoing engagement with members, and provide a voice of the industry on behalf of ‘in‐house’ event professionals.

Richard Waddington, chair of EMA added: “COVID 19 has had a catastrophic impact on the events industry and continues to do so.

“The EMA, other industry associations, and our members have not gone unaffected. However, we are now turning that corner, we have a program of online events for our members and working on some key initiatives, such as sustainability, back to live, and diversity and inclusivity across the industry.”

EMA is a not for profit organisation that exclusively supports the UK’s in‐house event professionals and has more than 1,100 members across the UK. To find out more and to become a member, visit the EMA website here.

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

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