80 per cent of event planners across the UK and Europe are currently sourcing in‐person events, according to the Cvent 2021 Planner Sourcing Report: Europe Edition.
Of those planners, 81 per cent are sourcing for events to take place in 2021, and 63 per cent are sourcing for events to take place in 2022.
The results suggest strong industry momentum as planners become more confident about hosting in‐person events across the continent.
Almost half (46 per cent) of respondents said that they are organising hybrid events, ie; events that offer both in-person and virtual experiences.
When asked what venue offerings would most influence their venue sourcing decision for their in‐person events, hybrid‐ready meeting space and studios (30 per cent) and on‐site production and technology expertise (29 per cent), ranked among the highest requested offerings.
The report also reveals that planners tend to be confident about their ability to run a hybrid event.
When asked to rate their level of confidence for planning and running a hybrid event on a scale of 1 to 10, 40 per cent rated themselves as extremely confident (from 8‐to‐10), 58 per cent rated themselves more neutral (between a four and a seven), and only 2 per cent rated themselves under 4.
The research was carried out among 500 event planners, managers, coordinators and directors across France, Germany, Italy, the Netherlands, Spain, and the UK in August 2021. Respondents work in a broad range of industry sectors including education, healthcare, finance, legal, HR, IT & telecoms, travel & transport, and sales, media & marketing.
Chris McAndrews, vice president of marketing for Cvent said: “With the return of leisure travel, hotels and venues have adapted their service offerings to ensure the safety and well‐being of their guests. Now, as in‐person events return and MICE business picks up, properties must once again adapt their service levels and offerings. It’s critical that hotels are visible to planners online – which is where they are sourcing – and that hoteliers can easily collaborate with planners in real‐time in a virtual environment to streamline the sourcing and planning process – for both in‐person and hybrid events.”
Other highlights of the report include:
- When it comes to planning hybrid events, room design and configuration topped the priority list with 44 per cent of planners selecting this as their number one concern, followed closely by venue bandwidth and connectivity (43 per cent) and driving in‐person attendance (43 per cent).
- When asked what elements provided by a venue would influence their venue sourcing decisions for their in‐person events, 28 per cent said event space layout and 27 per cent said room configuration tools to map safe meeting layouts more easily. Changes to in‐person events.
- When asked what the biggest changes planners will make to their in‐person events, compared to pre‐pandemic, nearly one half (45 per cent) of planners said enhancing safety precautions such as onsite testing and social distancing protocols. 40 per cent also cited looking for more outdoor space.
- 71 per cent of planners are sourcing for events in their home market, and 59 per cent are sourcing for events located abroad or both domestic and abroad.
- While planners are sourcing for in‐person events, it may not always be possible for them to view the event space in‐person, especially if the venue is abroad. In fact, 31 per cent of respondents cited virtual site visits as a top element that would influence their venue sourcing decision for their in-person events.
To download the full Cvent 2021 Planner Sourcing Report: Europe Edition click here.
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.