Venue and cost top concerns for UK planners, says report

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Cost and venue quality are the top concerns for UK planners, according to a report by The Business of Events.

Following the launch of its 2022 programme, The Business of Events has published the first of its international planner sentiment reports, surveying corporate, association and agency planners across the UK, Europe and the US.

Respondents were asked which of 12 specific areas they considered to be important when selecting a destination or major venue in a post pandemic environment.

Cost/value for money and venue quality/suitability scored 9/10 among UK planners. The next most important areas were accessibility/ease of travel, sustainability, and quality of welcome, which all scored 8/10.

The least important area among the UK cohort was sectoral strengths, scoring just 4/10.

The report highlights differing priorities among planners across the different regions. Sustainability ranked 8/10 in importance among UK and Europe planners, but just 6/10 for US-based planners. Equity and diversity was ranked 7/10 in importance by UK respondents, compared to just 5/10 by those in the US.

US planners ranked accessibility, security, quality of welcome and venue quality as their top priorities, each scoring 10/10.

European planners ranked accessibility, quality of welcome and venue quality as their biggest concerns, scoring them at 9/10 each.

The questions focused on 12 specific areas, ranging from accessibility and ease of travel, through to venue quality and suitability and respondents were asked to rank each on a simple scale of 1 - 10, with 1 being regarded as not very important and 10 as very important.

The report is available as a free download, and can be found here.

The report is the first in a series of publications and events under The Business of Events brand, which is supported by the Department for Digital, Culture, Media & Sport, the All Party Parliamentary Group for Events, VisitBritain and the Business Visits & Events Partnership.

The Business of Events is a cross sector not for profit series of events and reports designed to raise the importance and profile of business events in the UK, as an economic, policy and societal driver.

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