Cvent acquires VenueDirectory to expand European offer

Technology / 
Graham Pope

Event tech firm Cvent has acquired UK venue finding database VenueDirectory for an undisclosed sum.


VenueDirectory will continue to operate as a standalone business unit following the acquisition, which completed on Wednesday 1 June.


Cvent vice president of international sales Graham Pope said: “For almost 30 years, VenueDirectory has been a trusted resource for both planners and hoteliers alike, and we’re extremely proud to bring VenueDirectory into the Cvent portfolio.


“With the demand for in-person events continuing to grow, efficient and effective online venue sourcing is top of mind. We are excited about opportunities ahead as we look to expand and enhance our offerings and better support our clients and partners across Europe.”


Founded in 1993, VenueDirectory provides the largest data centre of venue information to the UK meetings and events sector, enabling event planning agencies and corporate meeting planners to search for event venues.


VenueDirectory offers additional sourcing solutions including a dynamic booking module which allows users to enquire, book, track, invoice, report and make commission claims and an embeddable widget that venues can leverage to allow their clients to instantly book small meetings.


VenueDirectory CEO Michael Begley said: “We’re excited to share this announcement with the marketplace as it further highlights the critical role technology plays in bringing hoteliers and planners together to create incredible event experiences.


“By joining a global leader in the event and hospitality technology space, we can tap into their resources, share best practices, and most importantly, deliver more ways for planners and suppliers to better connect and support the MICE ecosystem.”


A Cvent spokesperson added: “Our Cvent 2022 Q1 Planner Sourcing Report: Europe Edition showed that event organisers are planning for the return of in-person events and embracing a diversified range of formats. Seventy per cent say that hybrid (38 per cent) and in-person formats (33 per cent) will make up the majority of their 2022 event programmes.


“We look forward to providing additional support and resources so that VenueDirectory can connect more venues with corporate event planners across Europe and elevate their position as a regional leader in the venue sourcing space.”

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