2022 'the year of the meet-up' says BVA BDRC

Strategy /  / 
The BVA BDRC report

2022 is “the year of the meet-up” according to the Meetings & Events State of the Nation report by business insight consultancy BVA BDRC.

More events are anticipated in all categories this year, with pent-up demand for face-to-face, according to BVA BDRC’s research. 

And three quarters (75 per cent) of event planners interviewed for the survey rated their optimism about the industry at 7 or above out of 10

The report combines insights from senior figures across the sector with feedback from event planners and venues to produce a picture of the state of the sector.

Karen Small, director of BVA BDRC, said: “We know how hard the last two years have been for the meetings and events sector, and in response, we've mobilised our resources and expertise to help the industry understand where we have been, where we are now and where we are heading.

“The outcome is a report that combines our data with insights from senior industry figures and input from event planners and venues to produce a well-informed picture of the state of the nation.

“The report is intended to help you make the right decisions moving forward based on an in-depth knowledge of the altered and evolving M&E landscape.”

Other key findings from the report include:

- There is strong demand for social events, especially weddings

- There is consensus that the sector needs a government recognised voice

- Online ‘instant book’ has grown in demand for small meetings

- Demand for hybrid is waning as clients want to get back to live events

- Companies are looking to suppliers/venues to be responsible for sustainability and emissions.

 The report is available to download here.

Senior figures interviewed for the report include: Alistair Turner, MD EIGHT PR & Marketing; Andrew Mosley, MD Grand Brighton & Richmond Hill Hotels, MIA ex-chair; Hannah Kelly, VP Meetings Management BCD Meetings & Events; Douglas O’Neill, CEO INNTEL; Ciaran Delaney, founder of Hubli; Jason Wilcock, chairman of Worldspan plc and chair of Meeting Needs; Neil Thompson, founder & MD of The Delegate Wranglers; Juliet Price, consultant executive director of beam; Laura Capell-Abra, founder of Stress Matters; and Anna Fox, head of events at Liberty Global Europe.

Paul Harvey
Written By
Paul Harvey
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.

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