Cheshire events agency The fresh Group has been appointed to deliver key elements of this year's One Young World Summit in Manchester after a competitive pitch process last month.
One Young World's mission is to create a fair, sustainable future for all, by developing young leaders who are taking action to solve the world’s big challenges. The annual One Young World Summit brings together the brightest young leaders from every country and sector who are working to accelerate social impact across the globe.
The 2022 One Young World Summit is taking place in Manchester and The fresh Group has been appointed as one of the key Manchester agency partners. This will involve fresh being responsible for rolling out the brand identity across the event to deliver the customer journey and installing the sponsor exhibition being held in Manchester Central.
A key element of this partnership will involve fresh working closely with individual sponsors to design and produce stands unique to their offering and that create a cohesive journey for all attendees throughout every touchpoint of the event - transforming One Young World Summit’s traditionally shell-scheme exhibition into an immersive environment for the first time.
Lucy Walton, event manager at One Young World Summit, said: "We were really impressed by the pitch that fresh delivered for the Manchester Summit this year. They brought some really innovative and dynamic ideas to the table so we're very excited to start working with them to develop something really standout for 2022."
Fresh CEO Lee Harris said: "We are incredibly proud to be one of the key partners for the 2022 One Young World Summit in Manchester. While a lot of our events deliver right across the UK and globally, we always love it when we have the opportunity to deliver landmark events in our home city. We look forward to working in partnership with the One Young World team and Manchester Central to make this event the best yet."
Previous One Young World Summits have seen delegates from 190+ countries counselled by influential political, business and humanitarian leaders such as President Mary Robinson, Dr Jane Goodall, Nobel Laureate Professor Muhammad Yunus, and the Duchess of Sussex, among many other global figures.
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.