The Hague launches initiative to become leader in event design

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The Hague Convention Bureau is working in partnership with Event Design Collective and the newly- opened Postillion Hotel and Convention Centre Den Haag to establish itself as a global leader in the field of event design.

Through the partnership, organisers booking The Hague for conferences will have access to Event Design training and support from Event Design Collective at the Postillion Hotel and Convention Centre Den Haag or online. The initiative was announced today at IMEX in Frankfurt, Germany.

The Hague Convention Bureau has created an exclusive package for clients using the Event Canvas methodology created by Event Design Collective. The package includes a 90‐minute interactive educational experience with members of the Event Design Collective to help clients plan and think differently about the outcomes of their events. The process and content will provide the tools to ensure that they are creating events that deliver the maximum value to all involved.

The training will be delivered online or in‐person to the clients. In person training will take place in the Postillion Hotel and Convention Centre Den Haag, which boasts the only Event Design Lab in Europe (only the second in the world outside of the USA).

Partnerships like this represent the future of destination, venue and organiser relationships.
Bas Schot
Head of The Hague Convention Bureau

For those receiving online training, a branded online environment, reflecting the look and feel of The Hague has been created to engage the attendees and make the experience immersive.

Bas Schot, head of The Hague Convention Bureau, said: “Partnerships like this represent the future of destination, venue and organiser relationships. We are continually looking for new ways to support and inform our clients, helping them make their events truly successful for all involved and the commitment from both Event Design Collective and Postillion Hotel and Convention Centre Den Haag is making the future a reality now, here in The Hague.”

“Event Design is a uniquely powerful approach to systematically deconstructing and reconstructing the successes and failures of an event with a team of invested people,” added Roel Frissen from Event Design Collective. “When done right, using the Event Canvas, it can transform an event for all stakeholders, which is why we want to see more people using the process. Events are powerful tools, which we are truly passionate about – we want to make them even better, which is why we are so excited about this partnership and its potential to improve association events taking place in The Hague.”

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