IMEX remodels education at shows with hire of industry veteran

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Tahira Endean Tahira Endean, head of programme, IMEX Group Photo Credit: Image supplied

The IMEX Group is set to remodel the professional learning programmes delivered at both of its global trade shows with the appointment of Tahira Endean as head of programme.

The former head of events at SITE, Vancouver-based Endean’s new role signals a new era for IMEX as it embarks on a three-year education strategy.

The IMEX education programme has grown significantly since it was envisioned and developed in 2005 by knowledge and events director Dale Hudson. Endean’s addition to the team will build on that legacy, as she works with both the IMEX marcomms and knowledge and education teams to design learning programmes that aim to enrich the show’s value proposition and deliver measurable business benefits.

Endean said: “We’re focused on designing learning with buyer requirements in mind first and foremost as we want them to have meetings that are enhanced by education at the show. Our combined aim is for attendees to leave each session with tangible takeaways that also support their meetings onsite. IMEX’s legacy of tailored education that meets the particular needs of agencies, associations and corporate event professionals has always been strong; we’re looking to build on that too.

“As a veteran of the MICE industry and self-confessed event nerd, I recognise IMEX as the professional home for our global industry. The opportunity to provide knowledge that helps us all develop and grow through turbulent times is important and to do it with a team as committed, passionate and talented as IMEX is really exciting.”

Carina Bauer, CEO of the IMEX Group, added: “We’re delighted to welcome Tahira to our team. Her extensive industry experience, large network of contacts and fresh approach supports our aim to keep on innovating and provide powerful, purposeful and multi-faceted experiences for all attendees.”

Changes to education programming are already in place for IMEX America which opens with Smart Monday, October 10 in Las Vegas. IMEX has announced an education theme for the 11th edition of the show - ‘Pathways to Clarity’. Its learning tracks have been consolidated and redesigned. Details will be announced in the next few weeks.

IMEX America 2022 takes place at the Mandalay Bay, Las Vegas, and opens with Smart Monday, powered by MPI on Monday October 10, followed by the three-day trade show October 11-13.

Endean is currently studying for a MSc in Creativity and Change Leadership. She lives with her family in Vancouver, enjoys cooking and immersing herself in nature.

Paul Harvey
Written By
Paul Harvey
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.

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