EMA takes on talent crisis with new partnerships

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EMA chair Richard Waddington EMA chair Richard Waddington

The Event Marketing Association (EMA) is aiming to address the talent crisis in the sector by partnering with industry recruiter CastleBell and Times Ten Coaching to provide high impact learning and development opportunities throughout 2022 for in-house eventprofs across the UK.

The EMA, the UK industry association for in-house eventprofs, has partnered with CastleBellx10 to bring to life their commitment to the membership in championing best practices, and to providing a forum for knowledge sharing, learning and mentoring to its members.

Together these three organisations will help address the talent crisis by helping event professionals to level up their performance by creating content, insight and practical support for EMA members in workshops, webinars and networking meetings covering topics such as recruitment, employee engagement, talent development and leadership.

Speaking of the partnership, EMA chair Richard Waddington said: “In this rapidly moving landscape our members are hungry for insights and knowledge and practical tools they can use to support both personal, team and role development. This partnership is a key component in giving them access to the resources they need at what is a critical time for the whole events industry.”

Andrew Bell, co-founder of CastleBell, added: “As a sector, we are far from business as usual. The world of work has changed. Event industry employers need to think and act differently to attract and retain talent. Whilst at an individual level, event professionals must work smarter not harder in order to thrive. We are excited to share our expertise in recruitment and career development with all EMA members to help them realise their potential in 2022.”

Paul Harvey
Written By
Paul Harvey
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.

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