One Industry One Voice becomes The Power of Events

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The Power of Events used to be One Industry One Voice

Cross-sector coalition One Industry One Voice is transforming into The Power of Events as it prepares to embark on the next stage of its mission.

Formed in July 2020 by Rick Stainton of Smyle and Simon Hughes of the Business Visits and Events Partnership, One Industry One Voice brought together seven core events industry sectors: business and consumer brand experiences, live music, exhibitions, outdoor events and festivals, weddings & private events, sports and cultural activations, and government/third sector events.

Now it has rebranded as The Power of Events and will operate as a not for profit company to
showcase the events industry, its range of sectors, expertise and networks.

It has been developed in partnership with the seven core sectors' main associations and 10 UK university event faculties, to deliver a website and an industry research app and evaluation platform.

Founder Rick Stainton said: "The Power of Events’ new revolutionary comms hub will essentially be the one place to go for anyone that wants to learn more about the wider industry. Rich in content and kept current, it will work in parallel with an engagement app that all event professionals will be encouraged to download once launched later in the year.

"This comms hub will concurrently support better engagement with wider communities and key stakeholders outside the core industry, including educating next generation talent and encouraging inbound investment from a more robust understanding of the value of events."

The Power of Events also aims to demonstrate the broad range of skillsets and career opportunities to attract a more diverse and inclusive talent mix, alongside an industry map clarifying the breadth and variety of these live experiences with the wide range of supply chain expertise needed to deliver them.

It will support existing trade associations and organisations by signposting to their information, resources, and campaigns. It will also research and communicate the social and economic impact of events across the UK.

In partnership with its universities collective, it is also in the process of applying for funding from multiple research grant sources, which many of these academic supporters have successfully benefitted from to deliver recent associated projects and data collation programmes.

A digital agency has been commissioned to develop the brand, logo, website wireframe, UX, initial homepage design etc in partnership with The Power of Events – initial brand and homepage launch is scheduled for June 2022 as the OIOV website and social media accounts also switch over.

Stainton added: "Taskforce association members and wider support organisations have pro-actively offered their commitment and financial start-up funding support which is brilliant at this early stage, and underpins significant momentum for all those organisations who are potentially now hearing about the plans for the first time."

He said that The Power of Events had already had offers of individual startup grant contributions and support of £1000+, but that fixing a minimum level of £500 for any organisation that wants to support would be the most equitable approach.

"Budgets and resources obviously vary and this is aimed at being as uniquely inclusive and diverse as possible – there will be supporter recognition and benefits as the plan activates," said Stainton.

"It would be great if all event professionals across the seven core sectors who are passionate about our industry and its future resilience, can join the key associations and industry leaders in supporting this revolutionary project designed to benefit all."

For further information contact: Rick Stainton/Simon Hughes - [email protected] or visit www.thepowerofevents.org

Paul Harvey
Written By
Paul Harvey
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.

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