M&IT Summit

Millennium Gloucester Hotel, London Kensington
April 27, 2022
10:00 - 16:00

Registration for this event is now closed.

The M&IT Summit is a free-to-attend, one-day event focusing on a chosen subject within the meetings and events industry. The topic of our Spring summit is: Technology in Events

Being held at the Millennium Gloucester Hotel London Kensington on Wednesday 27 April 2022, we will explore how to enhance your events through technology. In this one-day event, we’ll discuss best practices, review case studies and answer key questions from how to select the right technology, how to engage the audience and measuring the value of events.

With technology in the events industry seeing a significant rise since the start of the pandemic, our summit will help you navigate and understand the enormous benefits, such as increased productivity or meeting net-zero sustainability targets, and potential pitfalls, like cybersecurity and lack of engagement, in this rapidly changing event technology landscape.

FOCUS: Technology in Events
DATE: Wednesday 27 April
LOCATION: Millennium Gloucester Hotel London Kensington
TIME: 10:00-16:00


10:00 Opening remarks

10:05 Panel discussion: Technology in events: Business case, best uses, and future uses
• What are the main challenges and opportunities faced when implementing tech into events?
• To what extent has the business case for event tech been accepted? How can the benefits be communicated to leadership?
• How has event tech adapted to the changing needs of attendees?
• Pre, during, and post-event. What part of the process has the most exciting potential that should be explored?
• What big conversations are being had around event technology?

Jennifer Bray, Event Technology and Engagement Lead, IGD
Louise Garlick, Director, Corporate Cape
Ian Cummings, Global Head, Meetings &Events, CWT

10:50 Opening keynote: Cryptos, NFTs, and metaverses – adoption and opportunities for the events sector

Rohit Talwar, Futurist & CEO, Fast Future

11:20 Round table discussion: Have apps proven their value?

12:05 Networking break

12:35 Panel discussion: Technology vs people - Upskilling for the events roles of tomorrow
The technological evolution had led to the formation of new roles and a change in the traditional skillset. Organisations are now forced to review their talent, adapt to the competitive marketplace, and stay above the curve. This session discusses the uncovered roles, opportunities for employers and employees alike, and reskilling and upskilling best practices.

Phillip Maggs, Innovation Director, Identity
Jason Megson, Managing Director, Freeman
Agnes Morgan, Event Technology Manager, Live Union

13:15 Networking lunch (food and beverages provided)

14:15 Determining the ROI of your event: Understanding attendee behaviour and measuring the ROI of meeting programs
The explosion of the use of digital tools provides information before, during, and after an event. It has also improved processes such as pre-event registration, health screening, seating charts. But with this wide-ranging tech comes a wealth of data that needs to be cleaned and analysed. Do planners need a standardised data collection process? How to shift through the data and determine the most valuable elements? What role should developers play in easing this process?

Dax Callner, Strategy Director, Smyle

14:45 Round table discussion: Making the most out of technology to ensure maximum engagement for attendees

15:30 Discussion roundup: Overview of the key learnings of the day

16:00 Closing remarks

*This agenda is subject to change